Your buyers just won’t be ready to make a deal until they can figure out what the real drawback might be with what you’re offering.

So PUT THERE MINDS TO REST. Tell them what could possibly be wrong for them with your deal. Lay out the faults and limitations of what you’re offering. This does a couple amazing things for you. It allows your customer to feel like he can truly evaluate the deal and be in a better position to make a decision. That’s huge. HUGE. But most importantly, it’s honest; and therefore it boosts your credibility considerably. And, it’s shocking. You have just separated and elevated yourself above the rest of the snake oil salesmen out there. You are a credible source of info in a world of bloodsuckers.